Hey! Welcome to SGX-Nifty‘s other blog post on Max Azria Net Worth: Max Azria, a well-known fashion designer and entrepreneur, founded the global fashion brand BCBG Max Azria. For decades, his inventive designs and business savvy elevated him to the forefront of the fashion industry. Max Azria’s net worth is expected to surpass $400 million by 2024, reflecting his long-standing success in fashion and business activities.
Who is Max Azria?

Max Azria, a French fashion designer of Tunisian heritage, founded the iconic fashion label BCBG Max Azria. He was also noted for his work with luxury labels such as Hervé Léger, which he acquired and expanded. His designs are renowned for combining European finesse with American flair, making them popular with celebrities and fashion fans worldwide.
Max Azria Biography

Detail | Information |
---|---|
Full Name | Max Azria |
Date of Birth | January 1, 1949 |
Place of Birth | Sfax, Tunisia |
Nationality | French-Tunisian |
Occupation | Fashion Designer, Entrepreneur |
Famous For | Founder of BCBG Max Azria |
Date of Death | May 6, 2019 |
Max Azria Net Worth

Max Azria, a French fashion designer, had a net worth of $400 million when he died. Max Azria founded the contemporary women’s clothing brand BCBG MAX AZRIA. The moniker “BCBG” was derived from the French phrase “bon chic, bon genre,” which translates to “good style, good attitude.” He was successful in creating high-fashion collections for ladies that included separates, suits, evening dresses, denim, footwear, eyeglasses, swimwear, and purses.
Max Azria’s net worth peaked around 2010, at $1.2 billion. At that moment, the company’s 21 brands generated $2 billion in yearly revenue. Unfortunately, in his later years, his company struggled significantly. Max quit the company in 2016, and a year later the brand declared bankruptcy. Marquee Brands acquired it out of bankruptcy. Unfortunately, Max died on May 6, 2019, at the age of 70.
The main brands under the BCBG umbrella at its peak were:
- BCBGMAXAZRIA: The main brand is known for its ready-to-wear collections, which include dresses, separates, and accessories for women.
- BCBGeneration: A more affordable, youthful collection aimed at younger clients with fashionable and casual styles.
- Max Azria Atelier is the haute couture line that showcases high-end, complicated designs throughout fashion weeks.
- Hervé Léger: This brand, acquired by BCBG in 1998, was well-known for its signature bandage gowns.
- Max Azria is a contemporary brand for ladies that emphasizes modern, clean aesthetics.
- BCBG Max Azria Runway: The brand’s runway collections debuted during New York Fashion Week. BCBGMAXAZRIA Bridal offers a selection of bridal gowns and bridesmaid dresses.
Early Life

Max Azria was born in Sfax, Tunisia, and reared in France, where he discovered his passion for fashion. After migrating to the United States, he founded his brand, BCBG Max Azria, in 1989. His cosmopolitan background impacted his designs, which blended European elegance with the relaxed attitude of American fashion.
Career

Max spent 11 years developing women’s clothes in Paris before moving to Los Angeles in 1981. He founded Jess, a chain of new-concept women’s clothing retailers. In 1989, he founded the design business BCBG Max Azria, which garnered popularity for its inexpensive designer goods. The BCBG Max Azria Runway collection made its New York Fashion Week debut in 1996. Azria also debuted the Max Azria ready-to-wear line and the Max Azria Atelier couture gown collection. Max Azria Atelier gowns have been worn on the red carpet by celebrities including Halle Berry, Alicia Keys, and Sharon Stone. Angelina Jolie attended the Critics Choice and Screen Actors Guild Awards in 2009, wearing Max Azria designs. In 2006, the business purchased G+G Retail, which had previously run the Rave and G+G brands before declaring bankruptcy. Max bought the fashion brand Hervé Léger in 1998, and nearly a decade later, he relaunched it with his own creations.
Notable Awards
Award | Category | Year |
---|---|---|
Fashion Innovator of the Year | Los Angeles Fashion Awards | 2005 |
Couture Council Award | Fashion Visionary | 2010 |
Retailer of the Year | Women’s Wear Daily | 1997 |
Family and Relationships

Max Azria was married to Lubov Azria, a Ukrainian-American designer who was instrumental in the success of the BCBG Max Azria brand. They raised six children together and shared their personal and professional life, with Lubov as the fashion house’s chief creative officer.
Education
Max Azria’s schooling was affected by his formative years in France when he immersed himself in European fashion. Though the contents of his official education are largely unknown, his design career was shaped by hands-on experience and creative experimentation.
Wrap Up
Max Azria’s incredible journey in fashion, from his beginnings in Tunisia to building a billion-dollar brand, showcases his remarkable talent and vision. His $400 million net worth in 2024 reflects the impact he made through his iconic brands and designs. Though he passed away in 2019, Azria’s legacy lives on, inspiring new generations of designers and fashion enthusiasts worldwide.
Also Read: Paula Abdul Net Worth 2024!
FAQs
Q: Max Azria’s net worth in 2024?
A: Max Azria’s net worth in 2024 is expected to be $400 million.
Q: What was Max Azria’s most popular brand?
A: Max Azria was well known for creating BCBG Max Azria and revitalizing Hervé Léger.
Q: Whom was Max Azria married to?
A: Max Azria was married to Lubov Azria, who also worked as the chief creative officer for the BCBG Max Azria Group.
Q: What was Max Azria’s greatest professional achievement?
A: His most significant career achievement was developing BCBG Max Azria into a globally renowned brand with over 500 outlets worldwide.
Q: Has Max Azria won any awards?
A: Yes, Max Azria received multiple prizes, including Fashion Innovator of the Year at the Los Angeles Fashion Prizes in 2005.